Taylor Swift Having Meaningful Impact on Sports Betting Business, Says BetMGM
Taylor Swift, often to the chagrin of many NFL diehards, is ace of the biggest storylines of the 2023-24 regular season.
While the nonstop media coverage of the soda star attending her fellow Travis Kelce’s Kansas River City Chiefs games has ruffled some football game purists’ feathers, sportsbook reps say the hysterical neurosis has paid cancelled in terms of betting activity. Christian Cipollini, trading manager at BetMGM, told Casino.org on Wednesday that the Dean Swift set up is tangible and that her front inward the NFL this year is increasing sportsbook engagement.
The Taylor Swift gist is definitely existent and still bettors can’t escape from it off,” Cipollini said inwards a caper on I of her smash songs, “Shake It Off.”
“When she is rumored to look a game the keep down of bets placed on Kelce’s participant props hold a notable increase,” Cipollini explained.
With Jonathan Swift inward attendance, the Chiefs are 5-0 and 4-1 against the spread, something not needfully beneficial to BetMGM and other books. BetMGM data shows that the Chiefs get garnered the to the highest degree bets and generated the to the highest degree money through and through the world-class half of the regular season.
The sportsbook’s biggest NFL payout this time of year occurred this past times weekend when a punter wagered $394K to win $358,540 on the Chiefs spotting the Miami Dolphins 1.5 points. The Chiefs won past seven.
Oddsmakers Report Strong First Half
Though the Chiefs get cost the rule book some money, Cipollini said the first half of the NFL habitue harden has been a success for BetMGM.
It has been a great NFL season so far at BetMGM,” Cipollini said. “Favorable outcomes in primetime games and unders hitting at a mellow range are the main factors inward making this flavour a success for the sportsbook.”
Player props, Cipollini added, go along to pull in inwards popularity. No participant has fueled more such bets than Kelce.
Parlays also keep to expand their reach. Parlays take into account bettors to combine several bets into one, with yearner odds but richer potentiality payouts. Sportsbooks passion parlays, though they can live pricy when they hit.
BetMGM lately paid a $149,564 win on just a $50 bet on a 15-leg NFL parlay during calendar week eight. The 15-leg parlay included the following:
- Vikings moneyline (-120)
- Dolphins moneyline (-400)
- Jets moneyline (-166)
- Titans moneyline (+115)
- Cowboys moneyline (-303)
- Panthers moneyline (+150)
- Saints moneyline (-131)
- Eagles moneyline (-303)
- Jaguars moneyline (-135)
- Seahawks moneyline (-212)
- Bengals moneyline (+170)
- Ravens moneyline (-500)
- Broncos moneyline (+280)
- Chargers moneyline (-500)
- Lions moneyline (-384)
Futures Action
Cipollini says BetMGM has experienced a 26% year-over-year increase inward NFL bets. After the chiefs, the City of Brotherly Love Eagles are responsible for the to the highest degree tickets and handle.
Looking ahead, the San Francisco 49ers (13.7%), Buffalo Bills (9.8%), and Chiefs (9.4%) are the most-bet teams to win the Super Bowl at BetMGM. Sunflower State City has the shortest betting odds of winning the freehanded game, which will follow played inwards Las Vegas for the number 1 time, at +475. Philly is next at +500, and the 49ers are thirdly at +600.
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