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Super Bowl LVIII Will Feature Just Three Sports Betting Commercials

Super Bowl LVIII testament live played on Sunday, February 11, in the gaming uppercase of the world, Las Vegas. But the prominent game will feature just ternary commercials promoting sports betting.

With the cost of a 30-second commercial-grade at nigh $7 million, only FanDuel and BetMGM and wagering on getting a paying back on a Super Bowl advert. NFL executives revealed this week that FanDuel and BetMGM are the only sportsbook advertisers for this year’s championship game.

The defending paladin Kaw River City Chiefs testament frolic the NFC fighter San Francisco 49ers at Allegiant Stadium just off the Las Vegas Strip. The Niners are currently two-point favorites and preferent at -130 on the moneyline. The Chiefs are the dogs at +110. The over/under is at 47.5 points.

FanDuel Bets $14M on Super Bowl

FanDuel is expected to black market ii commercials during Super Bowl LVIII.

The for the first time testament hype a forthcoming unrecorded kicking from former NFL lead Rob Gronkowski. The former tight finish will attempt a 25-yard force field goal during a third-quarter commercial break.

FanDuel customers canful localise a discharge wager on whether the give up will follow good. Those who aright foretell the outcome will stock split a pocket billiards of $10 trillion in promotional money ripe for time to come wagers. The firstly FanDuel advertisement will be used to sign up unexampled customers to take part inwards the Gronk spectacle. FanDuel ran a similar promo with Gronk during endure year’s Super Bowl.

FanDuel and challenger DraftKings controller almost 70% of the US sports betting market. DraftKings is sitting this Super Bowl out, but BetMGM isn’t staying on the sidelines.

BetMGM has tapped NFL and NHL legends Uncle Tom James Buchanan Brady and Anthony Wayne Gretzky to lead inwards its Super Bowl commercial. Comedic histrion Vince Vaughn co-stars.

Sports Betting Ads Toned Down

Speaking with the media this week, David Highhill, the league’s general manager for sports betting, said the NFL has gone to great lengths to boil down the number of sports betting and fantasise sports ads consumers see during telecasting and streaming broadcasts of the league’s games. Highhill explained that the conference has advised its media partners to bound the identification number of betting ads to “roughly i advertizing per quarter.”

We position some policies in position to bound the amount of publicizing for sports betting that happens in our live games,” Highhill said. “All told, to a lesser extent than 5% of all in-game ads are sports betting ads.”

The NFL’s media contracts permit the league to dictate what sorting of ads its video and streaming partners accept.

Before the US Supreme struck down a federal natural law that had limited single-game wagering to Nevada, then-daily fantasy sports firms DraftKings and FanDuel regularly flooded NFL commercial breaks. The incessant advertisements were scorned past fans, many of whom complained nigh existence bombarded with misleading claims around how soft it was to let rich playing fantasy sports.

The NFL has embraced sports betting and expanded gaming inward to a greater extent than 30 states has increased devotee booking and viewership ratings leading to richer media deals. In the aftermath of the watershed 2018 SCOTUS ruling, the NFL allowed its franchises and stadiums to partner with casinos and sports betting businesses.

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