Fitzdares: ‘World’s Poshest Sportsbook’ Loses London Home

Fitzdares, “the world’s poshest bookie,” is sounding for a young home. The upmarket, common soldier members lodge that dishes up lobster croissants with its sports betting odds is existence booted from its electric current location inward London’s swanky Mayfair district.

Fitzdares’ owners told The Evening Standard that their landlord, Grosvenor Estates, has given them i month to pack their fine wines and luxury furnishings into their Swaine leather valises and scram.

Some members were described as being in a body politic of “shock” at the tidings and make been offered living (and credit) past the club’s management.

Grosvenor, which is owned past the Duke of Westminster, is provision to renovate some of its properties, which could live a handsome job since its portfolio comprises half of Central London.

Bucking Trends

Fitzdares has been at its stream location since 2020. The order was founded inward 2016 by the gloriously named Balthazar Fabricius with the financial patronage of Zac Goldsmith, a stove poker player, politician, lord of the realm, and scion of the powerful Goldsmith banking family.

Fabricius said he wanted to make a sports betting experience that bucked the trend inward the betting industry by offering a personalized, luxury, and sole(a) experience.

While to the highest degree bookies are closure their doors or just sledding online, we believe that the hereafter of bookmaking is non algorithms or bombarding customers with mass advertising. It is the connective betwixt the bookmaker and the sports devotee that really counts.” the companionship said inward a pressure tone ending when it moved to the Mayfair location.

Certainly, Fitzdares is no “high street bookie.” The betting shops that are ubiquitous inward to a lesser extent affluent areas of the UK be given to follow pretty canonical and unglamorous by design and regulation, and they are non permitted to swear out alcohol.

Fine Dining

By contrast, Fitzdares keeps a amercement wine cellar of “clarets” and has its have craftsmanship beer on tap. As well as a bar, there’s a amercement dining restaurant, two common soldier dining rooms, and a dedicated Racing Room.

It is a localise where, according to Tatler Magazine, you tin “slip a pair off of discreetly placed headphones in your spike to take heed to the sports commentary as you tuck into the traditional computer menu of Bresse volaille and earthnut dippers [or] burgers made from rump and debone marrow.”

And unlike the traditional high up street bookmaker’s shop, it costs £600 (US$500) a year to live a member, with a pileus of 2,000 members at any granted time.

Meanwhile, the run for a young location will continue. CEO William Woodhams told the Standard they’re looking for for someplace else inwards Mayfair.

After all, Fitzdares and its clientele wouldn’t really tantrum in anywhere else. And certainly non on the high street.

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