ESPN Bet, theScore Secure NHL Sports Betting Partnerships
ESPN Bet and theScore are the newest “Official Sports Betting Partners” of the National Hockey League (NHL).
In a statement provided Wednesday to Casino.org, the NHL announced that William Penn Entertainment’s ESPN Bet and theScore are the professional hockey league’s newest partners. The pacts bring home the bacon the sports betting firms with rational dimension rights, positive media and marketing integrations crosswise NHL programming.
ESPN Bet went live on Nov 14 in 17 states. The sportsbook is Penn Entertainment’s rebranded Barstool Sportsbook production after the Pennsylvania-based cassino operator agreed to pay $1.5 one thousand million o'er 10 years to ESPN to use the sports media make in its sports betting business.
There’s definite inflammation in existence 1 of the firstly leagues to partner with ESPN Bet,” said Jason Jazayeri, the NHL’s vice chair of concern development.
“From daylight one, we’ve said our media rights deal with ESPN and The Walt Walter Elias Disney Company has been a bountiful win for our fans and our league, and this young quislingism is farther testament to the economic value of our partnership,” Jazayeri continued. “The NHL is younger, faster, and to a greater extent exciting than ever, and delivers a tremendous opportunity for fan interlocking and responsible gaming experiences.”
ESPN Bet’s NHL partnership is for US operations, while theScore deal is for employment inward Ontario.
Marketing Blitz
ESPN Bet and theScore fall in DraftKings, FanDuel, and BetMGM as Official Sports Betting Partners of the NHL.
Penn is amid a marketing blitz of its ESPN Bet sportsbook inwards an elbow grease to poach some securities industry apportion outside from the industry leaders. DraftKings and FanDuel account for nigh 75% of the sports betting securities industry inward the US.
A slew of other notable sportsbooks are seeking to lessen their stronghold, including BetMGM, Caesars Sportsbook, and Fanatics. ESPN Bet got away to a strong start, as its app was downloaded 1.1 billion times during its foremost calendar week — record download activity for any U.S. sports betting platform.
Though betting on hockey pales in comparison to football, basketball, and baseball, William Penn officials say the NHL business deal will take into account ESPN Bet and theScore to make more sports bettors.
“Becoming an prescribed partner allows us to to a greater extent generally mesh hockey fans, grow compelling integrations, and unambiguously purchase NHL programming. This is also a paint partnership for theScore Bet inward Ontario, where the popularity of hockey is unmatched,” said Aubrey Levy, William Penn Interactive’s senior vice chairman of marketing and content.
ESPN Bet Criticism
Early bettors on ESPN Bet hold criticized the sportsbook for not honoring pushes inward parlays. group A wagerer named Kelce Andrew Johnson shared his five-leg parlay this calendar week on X, showing that ESPN Bet voided his wager after single of his pentad bets pushed patch the iv others won.
Most sportsbooks recalculate parlay odds when a bingle wager pushes and the others win and pay come out that amount. But ESPN Bet is on the face of it voiding the intact bet.
Johnson’s tweet has garnered to a greater extent than 3.5 one thousand thousand views since it was posted on November 26. ESPN Bet’s ex accounting asked President Johnson to striking its reinforcement desk for farther information, but the sportsbook’s fine publish states that a bingle thrust renders the parlay void of action.
@ESPNBet @ESPNBetSupport can you delight the portion of your bylaws that makes this intact push? Have never seen this on any other rule book I’ve been on. pic.twitter.com/YwjqBIs7w9
— Kelce Johnson, 2022 (@CalculatorGrant) November 27, 2023
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