DraftKings Hires Amazon Exec Credited with Landing Thursday Night Football
Earlier Thursday, DraftKings (NASDAQ: DKNG) proclaimed the hiring of Marie Donoghue as chief stage business and ontogenesis officer.
Donoghue joins the gaming accompany from Amazon (NASDAQ: AMZN) where she was unity of the architects of take Thursday Night Football to Amazon River Prime’s streaming weapons platform — scoring the first-class honours degree clip I of the NFL’s primetime productions went to an exclusively streaming format.
In Donoghue’s previous tenure as Vice President of Amazon’s U.S. Sports Content & Partnerships, her contributions were important inward positioning Amazon and Prime Video as a major participant inward sports media rights,” according to a financial statement issued past DraftKings. “Notably, she led the groundbreaking acquisition and production of Prime Video’s Emmy Award-winning offering of Thursday Night Football, grading the NFL’s for the first time all-streaming, season-long package.”
Prior to connexion Amazon, Donoghue was with ESPN for 18 years where she rosiness to executive vice chairperson of planetary stage business and cognitive content strategy.
Some Amazon/DraftKings Symmetry
Interestingly, Amazon and DraftKings make a human relationship past path of Thursday Night Football. The gaming troupe was selected by the e-commerce behemoth as the prescribed sportsbook and iGaming sponsor of the NFL broadcast.
As division of that relationship, DraftKings provides pre-game and live odds for Thursday Night Football broadcasts. Al Michaels and Kirk Herbstreit are inward the cubicle for those games while Kaylee Hartung is the sideline reporter. An correspondence 'tween Amazon and DirecTV allows those games to live program inward public establishments, such as bars, restaurants, and retail sportsbooks.
In her role at DraftKings, “Donoghue testament do work nearly with existing teams to expose new, sustainable growing opportunities and further solidify DraftKings’ committal to excellence in mathematical product and client experience. She testament also follow charged with spearheading various intragroup processes,” according to the statement.
It’s a just now a historical anecdote, but inwards a 2021 interview, DraftKings co-founder and CEO Jason Robins said his companion has “ambitions to ane twenty-four hours be like an Amazon.”
Interesting for Donoghue Hire
DraftKings announcing the hiring of Donoghue comes amid conjecture that the gaming companion could be nearing a partnership with Barstool Sports. It’s unclear what role, if any, she’d romp if those deuce firms piece of work together.
More than likely, Donoghue will live intact in DraftKings capitalizing on unexampled development opportunities. Those could include more agreements with professional person sports leagues, programme and streaming opportunities, and more.
“We are delighted to receive Marie Donoghue to our executive director team up and the immense riches of go through she brings as a highly-regarded leader and trailblazer within our industry,” said Robins in the statement. “Marie’s exceptional data track track record speaks for itself, and she is poised to be a transformative drive inwards our company’s future success.”
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