Daily Wager Ratings Soar, But ESPN Reportedly Boots Host
ESPN says ratings for its “Daily Wager” computer programme that airs on ESPN 2 are increasing, but the hereafter of legion Doug Kezirian is inwards limbo.
In a Th tweet, the sports broadcaster’s public relations department said “Daily Wager’s” ratings for the most recent pre-Super Bowl period, defined as September 2022 through February 2023, jumped 10% on a year-over-year basis. Following the giving game, the show’s ratings climbed 15% through and through June. This year, the show up notched double-digit viewership increases inward Phoebe of the first 6 months of 2023 with Apr being the outlier. In the quaternary month of the year, “Daily Wager” experient a 9% year-over-year viewership increase.
It’s likely no to a greater extent than coincidence, but the timing of the tweet from the ESPN PR section is interesting because it arrived just years after speculation surfaced the electronic network isn’t renewing the contract bridge of “Daily Wager” boniface Doug Kezirian, potentially adding his public figure to an progressively lengthy lean of layoffs at the social unit of Walt Disney (NYSE: DIS).
Neither Walt Disney nor Kezirian make in public confirmed that speculation and his Twitter profile relieve contains references to ESPN.
ESPN Sports Betting Ties
There’s been long-running venture that Walt Disney is interested in acquisitions to farther its sports wagering footprint, but no such business deal has materialized. With Bob Iger’s recent issue to the helm of the entertainment and media giant, such a dealing may be place on the backward burner as the troupe grapples with other content woes and theme commons attendance, among other issues.
Still, the synergies 'tween ESPN and sports wagering are obvious and the web has been capable to wring some benefits from the sports betting flourish without having to be mired inwards reservation bets. For example, ESPN inked lucrative agreements with Caesars Entertainment (NASDAQ: CZR) and DraftKings (NASDAQ: DKNG) in 2020.
There’s also been rumors that the sports electronic network would like to licence its venerable firebrand to a gaming company, but the antecedently speculated asking cost may live come out of get through for many gaming companies.
Disney owns 6% of DraftKings nonvoting equity, which the amusement conglomerate got via its $71.3 one million million takeover of 21st Century George Fox in 2019. The sportsbook operator was i of the largest advertisers crosswise ESPN networks in the days leading up to the Super Bowl earliest this year.
Daily Wager Example of ESPN Getting It Right inwards Betting
While Walter Elias Disney is addressing larger-scale content issues and the futurity of Kezirian with the fellowship isn’t in time known, “Daily Wager” is an example of ESPN making a smartness move regarding sports betting content.
Today, sports wagering is live and legal inwards 34 states and Washington, DC with another iv states ready and waiting(p) inward the wings to join the “live” party. In other words, the industry is growing in the US and “Daily Wager” allows ESPN to participate inward that development without having to business deal with thorny regulatory issues associated with running sportsbooks.
Then there’s the obvious do good of “Daily Wager’s” rising ratings: ESPN can potentially rap advertisers for to a greater extent money as the show’s popularity increases.
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