Ahead of ESPN Bet Launch, ESPN Network Ditches Caesars Sportsbook
ESPN Bet is lot to launch across 17 states this hebdomad on Tuesday, Nov. 14.
In the leadup to the debut of the retail and online sportsbook, ESPN has swapped come out its odds provider from Caesars Sportsbook to its namesake sports betting entity. ESPN, the Disney-owned cablegram sports programmer, inwards August reached a deal with William Penn Entertainment to set aside the cassino operator to leveraging the international sports brand into its sports betting business.
Penn ditched its previous sportsbook partner, Barstool Sports, inwards conjunction with it agreeing to apply ESPN $1.5 one thousand million o'er a 10-year geological period to utilize the sports network identity.
Since sports betting went mainstream next the US Supreme Court’s May 2018 conclusion that punted a federal practice of law that had special single-game wagering to Nevada, ESPN had a partnership with Caesars Entertainment that allowed the sports electronic network to utilize its Caesars Sportsbook betting odds inward its programming.
That of late changed when ESPN ditched Caesars Sportsbook for ESPN Bet, which was a division of the William Penn deal. For this weekend’s slate of NFL games, the ESPN website shows “Odds by ESPN Bet.”
Regulators Voice Concern
Massachusetts is single res publica where ESPN Bet will launch this calendar week online and at Penn’s Plainridge Mungo Park Casino. During the MA Gaming Commission’s (MGC) brushup of the ESPN Bet application, commissioners sonant concerns nearly the sportsbook beingness the firstly to utilize a third-party brand as its identity.
Commissioners pondered whether consumers power live disjointed well-nigh where the rail line is drawn between ESPN the sports computer programmer and ESPN Bet the sportsbook. Commissioner Hashemite Kingdom of Jordan Maynard elaborate an object lesson involving ESPN personality Pat McAfee discussing hebdomadary college football predictions.
He has the lines that are set. He goes through and through to each one one and he starts talking about, with a panel, who he thinks is going to win. Is he existence an analyst? Is he marketing [for ESPN Bet]?” What’s he doing in that show? How make out we protect consumers to create sure they’re non hearing to Pat and and so making a potentially spoiled bet?”
ESPN Bet officials said thither will live an regalia of guardrails 'tween the entities, as William Penn Entertainment is solely running the sportsbook’s trading operations and testament non make any act upon on ESPN’s programming mental object or journalistic integrity.
Logo Ditches Mint Color
The ESPN Bet logotype on the ESPN website is all black, something that could follow related to to a difference of opinion raised by a peer-to-peer societal betting startup called BroThrow.
BroThrow, an Arkansas-based company, allows bettors to alleviate bets between friends, family, and other users. BroThrow CEO Diamond Jim Brady Sharp told SportsHandle last month that the mint-colored ESPN Bet logo that the sportsbook debuted in Oct too intimately resembled its own.
“It’s unity thing if you’re a mom-and-pop hardware lay in in Ioway and your logotype gets impersonated by a sports betting company,” Sharp said. “It’s another thing to be in the sports betting concern and see it used by another sports betting company, especially ace as handsome as ESPN.”
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